Italian music video shorts5/28/2023 ![]() The colors are vibrant and the cinematography engaging and surprisingly daring. Despite the character designs and assets being blocky and low poly, textures flat, and character movements stiff and slow, there's this sort of polish to the video, this odd energy and capturing of life that might not be the same with more modern animation. Sometimes the two mediums are overlaid on top of each other, making for a fantastic blend of pacing and visuals. The actions of the characters mirror the lyrics of the song, and the slower-paced movements of the animated sections are complemented by more snappy, energetically edited rotoscoped live-action segments. Interestingly, the song itself discusses producing music for music television, or MTV. Rotoscoped snippets of the band's performances are overlaid with bright colors and wildly scribbled textures. But early 3D isn't the only form of animation found in this video. The animation itself was done by the Canadian Mainframe Studios (at the time Mainframe Entertainment), who would later go on to create other pioneering 3D CG works like the ReBootseries. During a meeting with Barron, Knopfler's girlfriend agreed with the idea, saying that there weren't enough "interesting videos" on MTV at the time, and that the concept sounded brilliant this was seemingly what tipped the scales and got the video made. But MTV and director Steve Barron were unrelenting in their insistence. He was a performer at heart, and music videos being very new at the time, he was concerned that the purity of the band's performances and songwriting would be somehow tainted by the introduction of video. Interestingly, Mark Knopfler, Dire Straits' lead vocalist, guitarist, and the writer of this song, originally didn't want to create a music video for the song. The visuals are a fascinating look into an extremely early version of this medium, as well as one of the very first instances of human characters being created and animated with it. ![]() ![]() Released the year MTV debuted, "Money for Nothing"s music video was groundbreaking for its usage of 3D computer animation. Starting off our list, we have something of a historical landmark. RELATED: What Can We Learn About David Fincher by Watching His Music Videos? So sit back, turn off the lights, turn up the volume, and explore nine of the best animated music videos. We'll be exploring a wide range of genres and mediums, from Japanese rock duos and American EDM to traditional stop motion and boundary-pushing 3D computer animation. This list, much like animation itself, won't be limited to a single category. Today, we'll be discussing some of the best of that animated art. Animation in music videos understands this, and takes full advantage of the medium to birth truly groundbreaking art. It's no secret that animation can portray and convey situations, thoughts, movements, and characters that live-action simply cannot. This brings us to today, where music videos are becoming even more experimental, more daring, and more envelope-pushing, especially when animation is involved. With this, the implementation of animation began seemingly as early as the 1980s, less than a decade after the birth of the art. Though promotional clips were primarily live-action, once MTV came around and music videos hit their stride, more and more experimentation within the form began to occur. Though it might not initially seem like it, animation has actually been a fairly important part of music video history, or at least, played a strong supporting role. But what of the subcategory of animated music videos? ![]() Music videos are an incredibly unique art form with a surprising amount of artistic variation and relatively expansive history.
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